Drawing inspiration from oasis icons, the team at The Branding People create a lively, cartoonish identity for Waygood. Based in Houston, Texas, Waygood is set to be a place to recharge and uplift the spirit and this informed the team’s design approach.
Illustrative approaches to design have had a solid rennaisance in the graphic design world after finding a lull post-90’s. They brings such a lovely attitude to any identity and such is the case with Waygood. Whether it’s the folks lounging on the beach, or the simple doodle-like drawings for the sticker design elements.
Illustrations can be cluttered and overwhelming to a composition so the design team employs a strong, confident sans-serif typography approach to Waygood’s core logo design. This offset creates a beautiful harmony from ads to packaging.
After soaking this work up, I could definitely go for a coffee.
![Waygood coffee branding and packaging design by The Branding People](https://bullhearted-media.s3.us-east-2.amazonaws.com/wp-content/uploads/2024/01/waygood-coffee-branding-thebrandingpeople-01-1024x682.jpg)
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