Waygood Coffee branding & packaging design

Agency/Designer

The Branding People

Category
Country

Mexico

Posted On

October 11, 2023

Drawing inspiration from oasis icons, the team at The Branding People create a lively, cartoonish identity for Waygood. Based in Houston, Texas, Waygood is set to be a place to recharge and uplift the spirit and this informed the team’s design approach.

Illustrative approaches to design have had a solid rennaisance in the graphic design world after finding a lull post-90’s. They brings such a lovely attitude to any identity and such is the case with Waygood. Whether it’s the folks lounging on the beach, or the simple doodle-like drawings for the sticker design elements.

Illustrations can be cluttered and overwhelming to a composition so the design team employs a strong, confident sans-serif typography approach to Waygood’s core logo design. This offset creates a beautiful harmony from ads to packaging.

After soaking this work up, I could definitely go for a coffee.

Share this Review

Facebook
Twitter
LinkedIn
Pinterest
Email

Reviews you may like...

Title

5 Bones food branding

Agency/Designer

Blank Design Studio

Category
Post Date
Title

 Vietnam Hi restaurant photography

Agency/Designer

New Agency

Category
Post Date
Title

Losdos Tacos restaurant branding by ADD Branding

Agency/Designer

ADD Branding

Category
Post Date

Search this site

Search
Mass Behaving: Unlock the Power of Branding with Archetypes - Book
Pre-Order Discount!

15% Off

Signup to be notified when Mass Behaving launches and receive a pre-order discount in your inbox!