Saizon restaurant branding

Agency/Designer

Farm Design

Category
Country

United States

Posted On

October 9, 2023

What if Brutalism was met directly with traditional Mexican design? The result would be Farm Design’s brand identity design work for Saizon, a new restaurant experience in Fresno, California. 

Saizon touts a melding of Napa Valley and Mexico City fusing the beauty of California’s wine country with Mexico’s capital. What seems like a mismatch of inspiration actually comes together quite well. I expect no less from the Farm Design team.

The brand identity’s defining moment is the gorgeous custom typography. It’s tapered features create a sense of two things joining together. Yet, it’s not so over the top where readability becomes an issue. Instead, it’s intriguing and provocative. 

A wolf, or “lobo”, serves as a bit of a spirit animal. Instead of leading with the lobo, the team finds a way to introduce it intelligently to add more flavor to key touchpoints like the menu systems. That wolf mark’s style influences other elements of the brand that find their way into the interiors and elsewhere.

Collectively the work is remarkable, I do wish there were more touchpoints to see. This brand is begging for even more.

Share this Review

Facebook
Twitter
LinkedIn
Pinterest
Email

Reviews you may like...

Title

Loot coffee branding

Agency/Designer

Seachange Studio

Category
Post Date
Title

Blend hard seltzer branding

Agency/Designer

Eszter Ny

Category
Post Date
Title

Café Emil restaurant branding

Agency/Designer

Nice Guy

Category
Post Date

Search this site

Search
Mass Behaving: Unlock the Power of Branding with Archetypes - Book
Now Available Everywhere!

15% Off

Mass Behaving is now available everywhere books are sold. Get a discount to use on any purchase in the Bullhearted store just for signing up for our email list!