Books & Resources Press

Continuing your education is the key to building a strong and lasting branding and marketing practice. I believe in sharing the knowledge it took me to built and sold a 7-figure agency. From restaurant branding and marketing foundations through psychology-driven strategic frameworks, I continue to craft the books, tools, and resources to guide agencies, studios, and teams towards success.


We help you charge ahead with profound knowledge and insights across multiple subjects pertaining to branding, brand strategy, and marketing. Here are our flagship titles.

Stop Blastin' My Mama book on restaurant marketing cover design

Due Out 2025


Building a strong branding and strategy practice requires tools that ensure the best possible outcomes for your clients. We’ve built those tools and continue to craft new ones.

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Mass Behaving: Unlock the Power of Branding with Archetypes - Book
Now Available Everywhere!

15% Off

Mass Behaving is now available everywhere books are sold. Get a discount to use on any purchase in the Bullhearted store just for signing up for our email list!