Union restaurant branding
Confident boldness and a Polaroid photography style mark this restaurant brand as chic and stylish. From the core, Union exudes a bold frankness that’s unafraid to merge retro vibes with a modern irony. The restaurant’s brand identity features a thick, bold typeface that puts the emphasis on the “O” in Union in a way that […]
Mister G’s BBQ restaurant branding
This project made its way across the internet over the last year, but we had to give our perspective on it. First, the mockups and imagery are wonderful to absorb. The compositions showcase the work perfectly creating a unique sense of brand and experience. Diving deeper, we start to pick out unique element that make […]
Understanding the Difference Between Identity Design and Branding
When we talk about building a brand—be it a restaurant, professional service, or any type of company—, it’s crucial to distinguish between identity design and “branding.” More and more I see social media influencers or pundits establishing that there is a difference, then marching on to exacerbate misconceptions. While the two are interconnected, they operate […]
Tien Tien Vietnamese restaurant branding
Designing for other cultures can be a tightrope walk. You have to evoke a sense of place without stepping into cliches that can be considered culturally insensitive, tone deaf, or downright racist. Mateusz Machalski walks that tightrope with excellence in the work for Tien Tien. Adopting a bright yellow and red palette, Machalski immediately draws […]
La Favola olive oil branding
Beautiful high contrast serif typography pulls Art Nouveau elegance while detailed, traditional illustration accentuates the luxurious feel for this olive oil brand. The main typeface is familial with classics like Bodoni, with hyper thin serifs creating a sense of precision. Curvature provides an organic element to an otherwise structured type family putting a finishing touch […]
Piano Piano pizza restaurant branding
While many in America were celebrating Art Deco as a movement, in other parts of the world, they celebrated similar movements. Although some didn’t have a positive goal as a movement, the art and style remain iconic. Such is the case with the Italian Futurist Reconstructivist art movement. The brand identity for Piano Piano is […]
There’s a Difference Between a Creative Brief and a Brand Strategy, and You Should Know It
Maybe overly affected by influencers on social. I mean, who isn’t at this point. After all, they’re job is to attempt to influence. For me, there are a number of cringey posts out there that I come across often enough to warrant this article. One such cringe post is the proclamation of having created a […]
Ginko sushi restaurant branding
One part kawaii style and one part throwback 90’s, the brand identity and interior design experience for Ginko Sushi is fun, pastel-y and excessively cute. The typography is clean with some a unique character form for the letter K. Outside of that, it’s a standard grotesk which marries nicely with the kanji symbols that flank […]
Bad Medicine restaurant branding
Jon Contino’s brand identity for this Cleveland bar is top notch. Using black letter typography in a way that doesn’t feel Bavarian is a fete within itself, but infusing it with the right amount of grit and attitude is next level. The identity for Mad Medicine it led by a blackletter style typographic treatment. Two […]
Woner Restaurant & Pet Food Branding
Yeah, you read that right. No, it’s not a typo. And speaking of “type” the typography on this project is as juicy as the food itself, I presume. Woner is a five-star restaurant, but rather than spinning food off into retail for humans, they spun it off to cats. Yes, our feline friends can now […]
