The world of craft beer is well explored territory. While a lot of brands are striking and interesting, they tend to fall into a typical design approach. (Don’t me started on the naming conventions!) So it’s extra special when a craft beer brand identity and packaging project really grabs my attention. Such is the case with Carpenter Collective’s work for New Glory Craft Brewery.
Carpenter Collective is known for a style of design that melds campy illustrations with a semi-nostalgic vibe. They’ve applied this to New Glory’s rejuvenated brand while paying homage to the original look which is dominated by patterns. CC’s new patterns tell a story of the beer style, flavor and name while establishing a truly eccentric, yet approachable experience.
From the variable design of the logo’s typography through the pattern illustrations of each of their four core beers, New Glory has a fresh identity that ups the ante in the beer industry vertical.
![New Glory Craft Brewery branding and packaging design by Carpenter Collective](https://bullhearted-media.s3.us-east-2.amazonaws.com/wp-content/uploads/2024/01/newglory-brewering-branding-carpentercollective-03-1024x473.jpg)
![New Glory Craft Brewery branding and packaging design by Carpenter Collective](https://bullhearted-media.s3.us-east-2.amazonaws.com/wp-content/uploads/2024/01/newglory-brewering-branding-carpentercollective-04-1024x990.jpg)
![New Glory Craft Brewery branding and packaging design by Carpenter Collective](https://bullhearted-media.s3.us-east-2.amazonaws.com/wp-content/uploads/2024/01/newglory-brewering-branding-carpentercollective-06-1024x1024.gif)
![New Glory Craft Brewery branding and packaging design by Carpenter Collective](https://bullhearted-media.s3.us-east-2.amazonaws.com/wp-content/uploads/2024/01/newglory-brewering-branding-carpentercollective-08-1024x648.jpg)
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![New Glory Craft Brewery branding and packaging design by Carpenter Collective](https://bullhearted-media.s3.us-east-2.amazonaws.com/wp-content/uploads/2024/01/newglory-brewering-branding-carpentercollective-10-1024x484.jpg)
![New Glory Craft Brewery branding and packaging design by Carpenter Collective](https://bullhearted-media.s3.us-east-2.amazonaws.com/wp-content/uploads/2024/01/newglory-brewering-branding-carpentercollective-11.jpg)
![New Glory Craft Brewery branding and packaging design by Carpenter Collective](https://bullhearted-media.s3.us-east-2.amazonaws.com/wp-content/uploads/2024/01/newglory-brewering-branding-carpentercollective-12.jpg)
![New Glory Craft Brewery branding and packaging design by Carpenter Collective](https://bullhearted-media.s3.us-east-2.amazonaws.com/wp-content/uploads/2024/01/newglory-brewering-branding-carpentercollective-13-1024x731.gif)
![New Glory Craft Brewery branding and packaging design by Carpenter Collective](https://bullhearted-media.s3.us-east-2.amazonaws.com/wp-content/uploads/2024/01/newglory-brewering-branding-carpentercollective-14-1024x957.jpg)
![New Glory Craft Brewery branding and packaging design by Carpenter Collective](https://bullhearted-media.s3.us-east-2.amazonaws.com/wp-content/uploads/2024/01/newglory-brewering-branding-carpentercollective-16-1024x596.jpg)
![New Glory Craft Brewery branding and packaging design by Carpenter Collective](https://bullhearted-media.s3.us-east-2.amazonaws.com/wp-content/uploads/2024/01/newglory-brewering-branding-carpentercollective-17-1024x596.jpg)
![New Glory Craft Brewery branding and packaging design by Carpenter Collective](https://bullhearted-media.s3.us-east-2.amazonaws.com/wp-content/uploads/2024/01/newglory-brewering-branding-carpentercollective-18-1024x705.jpg)
![New Glory Craft Brewery branding and packaging design by Carpenter Collective](https://bullhearted-media.s3.us-east-2.amazonaws.com/wp-content/uploads/2024/01/newglory-brewering-branding-carpentercollective-02.gif)
![New Glory Craft Brewery branding and packaging design by Carpenter Collective](https://bullhearted-media.s3.us-east-2.amazonaws.com/wp-content/uploads/2024/01/newglory-brewering-branding-carpentercollective-01-1024x768.png)
![New Glory Craft Brewery branding and packaging design by Carpenter Collective](https://bullhearted-media.s3.us-east-2.amazonaws.com/wp-content/uploads/2024/01/newglory-brewering-branding-carpentercollective-05.gif)
![New Glory Craft Brewery branding and packaging design by Carpenter Collective](https://bullhearted.co/wp-content/uploads/2024/01/newglory-brewering-branding-carpentercollective-07.gif)
![New Glory Craft Brewery branding and packaging design by Carpenter Collective](https://bullhearted-media.s3.us-east-2.amazonaws.com/wp-content/uploads/2024/01/newglory-brewering-branding-carpentercollective-15-975x1024.jpg)