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Restaurant Branding

Restaurant Branding

built to scale

built to scale

Restaurant Thought Leadership

Restaurant Thought Leadership

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fuel your growth

fuel your growth

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Bullhearted digs past the glossy veneer and pulls the real story out of a restaurant brand’s soul, then turns that truth into an experience guests feel in their gut. We build brands with psychology, behavioral science, and sound design principles so every detail creates an emotional attachment that keeps people coming back. This is branding built for growth, crafted with conviction, and powered by strategy that makes restaurants unforgettable and ready to charge ahead of the competitive herd.

Oh, and it looks pretty damn good.

Branding that turns more heads than plate of sizzling fajitas

Great restaurant branding earns attention before the first bite, and our work proves it. These highlights show how Bullhearted transforms raw ideas into fully alive brands that attract loyal patrons, energize teams, and carve out space in crowded markets. Every project is built with the same belief that unforgettable brands come from depth, not decoration.

Client Experience

  • Doordash logo with a stylized 'D' shape and the company name in bold letters.
  • Duck Donuts - Logo
  • eegee's - logo
  • Erik's DeliCafé - Logo
  • FAT Brands - Logo
  • Great Wraps - Logo
  • GrubHub - Logo
  • Huddle House - Logo
  • IHG - Logo
  • Johnny's Pizza House - Logo
  • Krystal - Logo
  • Marriott International - Logo
  • Olga's Kitchen - Logo
  • Over Easy - Logo
  • Papa Gino's - Logo
  • Qu - Logo
  • Steak N Shake - Logo
  • Zaxby's - Logo

Feeding your brain with
insights, ideas, and how-tos

Read All Articles

Little Raps isn’t your typical marketing podcast—it’s the espresso shot your restaurant brand didn’t know it needed. No fluff. No drawn-out interviews. Just quick-hitting takes on the stuff that actually moves the needle: brand strategy, positioning, naming, design, messaging, and how to stop sounding like every other “chef-driven concept” out there.

If you’re building, growing, or fixing a restaurant brand, these rants are your reality check—served straight, no chaser.

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Load up your plate with the goodness

Four books and a deck of cards arranged on a white marble surface, including 'The Bullhearted Brand,' 'Mass Behavior,' 'Brand Personality,' and a deck of archetype cards.
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A man in a gray suit holding a microphone and speaking, smiling, with a blurred background.
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Neon sign reading 'fresh pho noodles' inside a restaurant with a view of the kitchen in the background.
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Joseph Szala, a man with gray hair and beard wearing a white shirt and black hoodie against a dark, neutral background.

Joseph Szala is Bullhearted, and I serve up restaurant branding with bite. I partner with restaurant leaders hungry to stand out—bringing bold flavor to branding, thought leadership that simmers with insights, and books and tools built to sharpen your edge.

From keynote stages to concept development, I don’t do bland. I plate purpose, heat, and hustle to prime your brand to scale to multi-unit faster than a short order cook…well…cooks.

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