It's our belief that the more people see and recognize beautiful, effective brand identity design, the more beautiful the world will become. Our goal is to exalt profound design in the restaurant, food and beverage, hospitality, and cannabis industries and the designers and agencies that produce it. Furthermore, we seek to fuel the thinking and the skills through writing articles, books, and creating tools that help make the job of brand strategy and identity design even more fun and effective for both clients and teams.