Good Job restaurant branding

Agency/Designer

Marka Collective

Category
Country

Bulgaria

Posted On

February 5, 2024

It’s always fantastic to see brand identities in an alphabet that’s unfamiliar. As an American, the Cyrillic alphabet is not something I see often. However, great brand identity design doesn’t require readability to have an effect. Such is the case for Marka Collective’s work for Good Job.

Good Job is a play on words in Bulgarian. The word “job” [ʤɒb] sounds similar to the word for “pocket” – “джоб” [dzhob] in Bulgarian. Since the brand creates sandwiches inside of pita pockets, this creates a fun, tongue-in-cheek name and from that basis an equally fun, tongue-in-cheek brand is crafted.

This restaurants identity employs complementary colors to create pop. The strong royal blues and the bold oranges collide to add fun, down-to-earth vibes upon which illustrations and strong typographic layouts build. An “okay” hand gesture serves as the brand mark which is a semi-universal gesture for a job well done. That hand finds its master in the form of a whistling pita pocket drawn in a throwback style that trending hard right now.

From the packaging through the interiors, this brand jumps with jovial attitude and happiness. You don’t have to read Bulgarian to feel it. And for that reason, this is an excellent identity in action!

Share this Review

Facebook
Twitter
LinkedIn
Pinterest
Email

Reviews you may like...

Title

Henry’s restaurant branding

Agency/Designer

Pato

Category
Post Date
Title

Hills hotel branding

Agency/Designer

Quinsay

Category
Post Date
Title

Brew coffee restaurant branding

Agency/Designer

Studio Hervik

Category
Post Date

Search this site

Search
Mass Behaving: Unlock the Power of Branding with Archetypes - Book
Now Available Everywhere!

15% Off

Mass Behaving is now available everywhere books are sold. Get a discount to use on any purchase in the Bullhearted store just for signing up for our email list!