The OWO Hotel branding

Agency/Designer

Greenspace

Category
Country

United Kingdom

Posted On

February 14, 2024

Greenspace, and Colophon’s, work for The OWO hotel is a clear reminder of how important and powerful typography and discerning materials curation can build a luxury brand.

The OWO can be found in the Old War Office in London. It’s a multi-use building that’s primarily a hotel, but also features residences. It’s elegant, gorgeous, and powerful as a building, and the teams’ work for the identity simply pushes that even further.

Taking inspiration from early 20th century typography design and styles, the Greenspace team collaborated with Colophon to create not just a typeface, but a full family and visual language based upon typography. Every aspect of the brand is built with the custom typography, named 1906 for the year the building was built. The only deviation from this is the introduction of a pattern comprised of morse code that communicates the exact geographic coordinates of the hotel. How clever.

Spanning every touchpoint available from signage and wayfinding to packaging and amenities, the brand creates a calm confidence that serves as the epitome of luxury. It’s truly fantastic work.

Share this Review

Facebook
Twitter
LinkedIn
Pinterest
Email

Reviews you may like...

Title

Brew coffee restaurant branding

Agency/Designer

Studio Hervik

Category
Post Date
Title

Crisol Empanadas food branding & package design

Agency/Designer

Un Barco

Category
Post Date
Title

Ferrarelle soft drink beverage branding

Agency/Designer

Auge Design

Category
Post Date

Search this site

Search
Mass Behaving: Unlock the Power of Branding with Archetypes - Book
Pre-Order Discount!

15% Off

Signup to be notified when Mass Behaving launches and receive a pre-order discount in your inbox!