5 Bones food branding

Agency/Designer

Blank Design Studio

Category
Country

Brazil

Posted On

February 12, 2024

There’s something inherently masculine about cuts of meat, and the team at Blank Design Studio in Brazil embrace it and run with it in their work for 5 Five Bones.

The identity for this meat/butcher food brand employs a high contrast, black and white color palette with only one pop of bright yellow, but only where it matters most in a composition. You can see this in its application to the numeral 5 and the bovine illustrations. The high contrast approach creates a strong, bold emotion that’s simultaneously confident.

Five Bones’ core logo is a thick serif typeface that features sharp edges and a slight organic nature to the letterforms. It creates a correlation to the product without being too on-the-nose. The numeral 5 and a heavy inked bovine illustration comprise the brand’s marks.

To support the brand’s visual language, the team use a pattern of marbling from steak as a texture that adds a rough element to the various touchpoints. Combined with a stamping effect and seal-like design lockups, the brand comes together to portray a butcher and farm-like feeling that’s authentic and attractive.

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