There’s something inherently masculine about cuts of meat, and the team at Blank Design Studio in Brazil embrace it and run with it in their work for 5 Five Bones.
The identity for this meat/butcher food brand employs a high contrast, black and white color palette with only one pop of bright yellow, but only where it matters most in a composition. You can see this in its application to the numeral 5 and the bovine illustrations. The high contrast approach creates a strong, bold emotion that’s simultaneously confident.
Five Bones’ core logo is a thick serif typeface that features sharp edges and a slight organic nature to the letterforms. It creates a correlation to the product without being too on-the-nose. The numeral 5 and a heavy inked bovine illustration comprise the brand’s marks.
To support the brand’s visual language, the team use a pattern of marbling from steak as a texture that adds a rough element to the various touchpoints. Combined with a stamping effect and seal-like design lockups, the brand comes together to portray a butcher and farm-like feeling that’s authentic and attractive.