O2 drinks branding & packaging design

Agency/Designer

Reesaw Studio

Category
Country

China

Posted On

October 27, 2023

From the moment this caught my eye I was absolutely enamored with the approach. Maybe it’s because of the notable similarities in color palette with the Bullhearted Creative Co. Call me biased. It does go beyond that though.

O2’s identity is lead by a simple typographic lockup paired with a whimsical, slightly edgy rabbit illustration. The boldly simple O2 is easily identifiable from far away especially with the high contrast of black over top of fluorescent green-yellow. 

One shortcoming is the difference in weight between the “O” and the “2” which is a common problem when setting type at two different X-heights. A work around here would be to thicken up the “2” to be more comparable to the “O” thereby creating more adhesion between the two. 

What would be a minimalist type of brand identity is completely disrupted by the whimsical rabbit mark that finds itself used sparingly, but powerfully.

Share this Review

Facebook
Twitter
LinkedIn
Pinterest
Email

Reviews you may like...

Title

Co&Co Sausage packaging design

Agency/Designer

Bright Minds

Category
Post Date
Title

Sapiens coffee shop restaurant branding

Agency/Designer

Marka Collective

Category
Post Date
Title

With Love Confectionary restaurant branding

Agency/Designer

Vitor Freitas

Category
Post Date

Search this site

Search
Mass Behaving: Unlock the Power of Branding with Archetypes - Book
Now Available Everywhere!

15% Off

Mass Behaving is now available everywhere books are sold. Get a discount to use on any purchase in the Bullhearted store just for signing up for our email list!