Port of Mokha coffee packaging & branding

Agency/Designer

Manual

Category
Country

United States

Posted On

October 20, 2023

Coffee culture continues to burgeon and evolve. From the at-home rituals to new generations of coffee shops inspired by Scandinavia, Japan, and everywhere in between. Reaching the upper utmost echelons of coffee is the brand Port of Mokha.

Many cultures tout “the best coffee” but this brand intended to establish Yemen as the winner. It starts with the beans and the roast, of course, but none of that would matter without an eye-catching, head turning, and alluring brand that shirks the clichés found in the coffee world.

Port of Mokha’s brand identity is an exercise in precision and craftsmanship. Pulling all the levers of fantastic design, from typographic excellence through finishing techniques in printing, the design team at Manual has created a visual identity worthy of the “world’s best” label.

What’s intriguing to me is the organic design approach to the brand’s icon or mark and how that marries so well with the stern, confident, and no frills typography. It’s not a match one would think would work, but here we are looking at it, and it’s working.

Share this Review

Facebook
Twitter
LinkedIn
Pinterest
Email

Reviews you may like...

Title

Co&Co Sausage packaging design

Agency/Designer

Bright Minds

Category
Post Date
Title

Sweetgreen & Renee Rapp restaurant advertising

Agency/Designer

sweetgreen Corporate

Category
Post Date
Title

PADDO bakery restaurant branding

Agency/Designer

Kon Studio

Category
Post Date

Search this site

Search
Mass Behaving: Unlock the Power of Branding with Archetypes - Book
Now Available Everywhere!

15% Off

Mass Behaving is now available everywhere books are sold. Get a discount to use on any purchase in the Bullhearted store just for signing up for our email list!