The bold, large typography trend has been everywhere lately. However, most stick to compressed typography with some character, rarely do you see one that breaks out of the standard. However, Blend takes a different approach with a unique, organic shift in the E letteform thereby breaking the mold. This elegance disrupts the compressed typography but also tells a visual story of blending and mixing.
The strong typographic base plays out in the packaging with extended typography disrupted by more organic forms as the core visual nuances. The black and white packaging finds flavor in pops of bright, vibrant colors, but lets the typography maintain the foundational strength.
I truly wish I could see more of this brand play out across other touchpoints. This is such a strong start. I’ll be keeping my eyes open for more.
