Molto pizza restaurant branding

Agency/Designer

Tomasz Sztachanski

Category
Country

Poland

Posted On

March 25, 2024

Bene bene! That’s exactly what this brand identity is. Using one bold color and a curiosity-sparking type treatment, designer Tomasz Sztachanski establishes Molto as a modern brand with authentic roots.

The typography may seem simple at first glance, but when one looks a little longer they quickly spot something is off. The O letterforms aren’t perfect. They’re organic and natural in shape. Just like a pizza. From this foundation the brand makes a bold statement that’s bright and unforgettable.

Fleshing out the brand’s visual tone of voice, typography and simple shapes play a big role. The logo finds a seal variation that uses the shape of the Napolitano style pizza oven as a graphic device. And extended modern typography creates a strong foundational element to the main typography.

The color orange is the singular color for the brand creating a warmth that’s hard to miss.

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