Château de Roquefort wine branding & packaging

Agency/Designer

Alessandri Design

Category
Country

Austria

Posted On

February 9, 2024

Wine brands tend to fall into cliché styles. Although beautiful, they start to look very similar. You have the classic design aesthetics with highly ornate elements, seals, and the like. You also have the more modern approaches that maybe introduce watercolor illustrations somewhere. There are exceptions to the rule and when that happens it really grabs the eye. Such is the case for Alessandri Design’s approach to Château de Roquefort.

The brand is led by thick and chunky typography with letterforms that interact and interplay with one another. This bold and loud design approach immediately grabs the attention and positions the brandas more modern and youthful. Rather than running with that direction, the team disrupts it with classic ornaments like an intricate family crest, and a black letter support type family.

The converging of these two opposing styles makes this brand unique and interesting. It’s fresh and fun and seems like poised to grab attention and marketshare.

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