Chelan Beauty food branding
The key to amazing design is in finding a path that sheds the typical, industry-prescribed approach for something that visually positions the brand and helps it stand out. For Chelan Beauty, that meant stepping away from the natural, pastoral design cues. Chelan Beauty is a new line of produce from farms in the American Northwest […]
La Casa Pizzeria restaurant branding
First, I absolutely love a case study that has tons of images. Even if they’re mocked up, seeing how a brand identity comes to life across all the opportunities internally, digitally, in print and elsewhere, is such a treat. So, for that, thank Pato! Pato’s work for La Casa Pizzeria is an exploration of vintage […]
Port of Mokha coffee packaging & branding
Coffee culture continues to burgeon and evolve. From the at-home rituals to new generations of coffee shops inspired by Scandinavia, Japan, and everywhere in between. Reaching the upper utmost echelons of coffee is the brand Port of Mokha. Many cultures tout “the best coffee” but this brand intended to establish Yemen as the winner. It […]
The Rebel
From the forthcoming book, Mass Behaving: Unlocking the Secrets of Shifting Behaviors with Archetypes. Learn more here. Within the change agent quadrant, exists The Rebel archetype. This archetype seeks to challenge injustice and the law with irreverence. Rebels shirk the law of the land in an effort to force change through oftentimes without care for collateral damage. […]
Jätelo restaurant and food branding
Dessert brands usually default to bright colors and images of the ingredients to push the quality of product and a sense of happiness derived from the product. While Jatelo’s identity doesn’t veer off from that path, it does represent a skilled execution of it that’s worth sharing. The concept for Jätelo’s core logo is smart, […]
Alchemy Gold beverage branding
The non-alcoholic beverage industry continues to grow in popularity. With that growth comes a pushing of the envelope from a design and packaging perspective. As more competition floods into the market, the need to establish a clear, definitive, and well-positioned visual identity becomes paramount to success. Alchemy Gold is a turmeric health tonic that looks […]
Fresh Salads restaurant branding & interior design
Tackling a rebranding project isn’t easy especially when the brand has a large footprint like Fresh Salads. Fresh Salads is a notable multi-unit restaurant brand throughout Mexico. Having built a strong footprint, the brand was ready for a rejuvenation and they tapped Nacho Huizar to tackle the challenge. Huizar’s solution is a classic example of […]
The Sovereign
From the forthcoming book, Mass Behaving: Unlocking the Secrets of Shifting Behaviors with Archetypes. Learn more here. One of the three archetypes within the quadrant of Stability and Control, the Sovereign, oftentimes referred to as “The Ruler” is a powerful motivator when the world is in chaos and disorder. The Sovereign archetype is intrinsically driven by […]
Waygood Coffee branding & packaging design
Drawing inspiration from oasis icons, the team at The Branding People create a lively, cartoonish identity for Waygood. Based in Houston, Texas, Waygood is set to be a place to recharge and uplift the spirit and this informed the team’s design approach. Illustrative approaches to design have had a solid rennaisance in the graphic design […]
Saizon restaurant branding
What if Brutalism was met directly with traditional Mexican design? The result would be Farm Design’s brand identity design work for Saizon, a new restaurant experience in Fresno, California. Saizon touts a melding of Napa Valley and Mexico City fusing the beauty of California’s wine country with Mexico’s capital. What seems like a mismatch of […]
