Ferrarelle soft drink beverage branding
Sometimes all a product design really needs is strong typography and clean layouts. That’s how the Auge Design team approached the brand design effort for Ferrarelle, a soft drink company in Italy. Immediately it’s noticeable that the barnd is confident and upscale. The script typography that serves as the brand logo is simple, readable and strong […]
With Love Confectionary restaurant branding
Barbie isn’t the only brand that can rock the color pink and Vitor Freitas’ work for With Love is proof positive. The brand is fun, laid back, and unapologetically sweet. From the imagery of models interacting with the product to the design elements that evoke happy, upbeat positivity, With Love look as it was designed […]
The Caregiver
From the forthcoming book, Mass Behaving: Unlocking the Secrets of Shifting Behaviors with Archetypes. Learn more here. The Caregiver archetype exists in the archetypal quadrant of exerting control. They delivery this control via stability and care creating safe spaces for those who need them. Motivations The Caregiver archetype is primarily motivated by an innate desire to […]
Rocco Trattoria Vegana restaurant branding
Pizza and Italian restaurant tend to pull from the same inspiration. Old World Italy icons like stucco walls, cypress trees, antiquated typography, and the classic red, green and white combination all find their way into brand identities for these types of restaurants. Rocco Trattoria’s identity takes a different approach. Designed by the team at Bodega […]
Blend Cookies restaurant branding
Who doesn’t love cookies? What’s even better is designing a brand for a cookie company. That’s exactly what the team at Arcal Studio had the opportunity to do with the new restaurant brand Blend. The brand identity for Blend features a thin sans-serif typography treatment that feels contemporary. While not too stark, its slight curvature […]
Motherbar CPG Supplements website design
After a successful brand identity and packaging design workstream, the team at Nice People dove into developing an immersive website experience for the brand, Motherbar. MotherBar is a CBD supplement company built for women. Their brand is a mature, calming experience across every touchpoint with a caregiver vibe weaving it all together. The website for […]
Brotos Conzinha food & beverage branding & packaging
Unlike many other natural or organic food brands, the identity and packaging for Brotos takes inspiration from the vibrant colors, not drab, washed out ones. A beautiful pen-style script serves as the brands typographic direction which is supported an eye-catching color palette and bold, large typography. Each packaging opportunity extends the brands identity with different […]
New Glory Brewery branding & packaging design
The world of craft beer is well explored territory. While a lot of brands are striking and interesting, they tend to fall into a typical design approach. (Don’t me started on the naming conventions!) So it’s extra special when a craft beer brand identity and packaging project really grabs my attention. Such is the case […]
O2 drinks branding & packaging design
From the moment this caught my eye I was absolutely enamored with the approach. Maybe it’s because of the notable similarities in color palette with the Bullhearted Creative Co. Call me biased. It does go beyond that though. O2’s identity is lead by a simple typographic lockup paired with a whimsical, slightly edgy rabbit illustration. […]
The Lover
Found within the archetypal quadrant of fostering belonging, The Lover is one of the most alluring of the archetypes. The Lover brings people together through love, adoration, and sensuality. Brands that adopt this archetype find themselves as catalysts for connection through beauty and care. Dive into the full overview from the forthcoming book, Mass Behaving. Motivations: […]
