The restaurant branding book that raised over $12k on Kickstarter!

What you know about branding is probably wrong, and the common adages about marketing are just as inaccurate.

Yet, these elements are critical to a restaurant brand’s success whether it’s a new concept about to launch, or a legacy concept looking to reclaim relevance. In this book, I unpack the nuances, details and theories that drive successful restaurant branding and marketing.

In The Bullhearted Brand, I use stories from across time and cultures where bulls are the main focus. These stories deliver powerful truisms that support the detailed theories and ideas for building strong restaurant brands. Mixed with first and second-hand accounts of brands in action, The Bullhearted Brand fuses thinking with doing so you can create bullish restaurant brands that charge ahead of the herd.

Joseph has spent a lifetime amassing knowledge, and so generously gives it all away in this book. Required reading for chefs and operators looking to take their brand to the next level.

As a former marketing executive within the restaurant industry, rarely do I find books on restaurant branding that capture the pros, cons and everything in between so thoroughly. There's hardly a page that my highlighter hasn't marked. Where some authors tend to stop, Szala takes the book exactly where it needs to go and includes recommendations on how to build a strong culture and buy-in amongst employees.

The book is somewhat of a “bible” to branding and marketing in the restaurant and hospitality world. ... the book does an excellent job outlining the complexities and providing enough valuable thinking points and action items to help the hospitality marketer charge forward.

Restaurant Branding & Marketing Book

The restaurant branding book that raised over $12k on Kickstarter!

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