P1 Bouche bakery branding

Agency/Designer

Brand Brothers

Category
Country

France

Posted On

November 27, 2023

Baking is a mix of chemistry, art, and magic in my opinion and when those elements converge, the beauty of baked goods comes to life. It’s perfectly imperfect and that’s the basis for the visual identity for P1 Bouche by Brand Brothers.

P1 Bouche is a bakery in Paris France not far from the famed P1 Atelier.  The identity leads with imperfect pen and ink doodle-like illustrations fortified by a monospace, intriguing type family.

Vibrant yellows help add color to the identity which would otherwise be black and white but doesn’t take away from the power of the high contrasting palette. 

The eye catching illustrations cover two categories: baked good and mouths. What better way to capture the joy of feasting on baked goods than showing the two partners in the act?

The compositions for marketing and advertising do little more than merging a pattern of the doodles with the strength of the logo and support typography. Black and white makes it pop without needing to do much else in the way of layout.

Overall, this is a wonderful brand identity design for a bakery that has immediately found itself on my bucket list.

Share this Review

Facebook
Twitter
LinkedIn
Pinterest
Email

Reviews you may like...

Title

Sweetgreen & Renee Rapp restaurant advertising

Agency/Designer

sweetgreen Corporate

Category
Post Date
Title

Poltergeist Gin beverage branding

Agency/Designer

Parallax

Category
Post Date
Title

Up & Gas sparkling drinks beverage branding

Agency/Designer

Nord Brands

Category
Post Date

Search this site

Search
Mass Behaving: Unlock the Power of Branding with Archetypes - Book
Pre-Order Discount!

15% Off

Signup to be notified when Mass Behaving launches and receive a pre-order discount in your inbox!