Many drink brand promote hydration and refreshment but fall into the cliche colorways expected of such claims: blues. The brand identity for Up & Gas, a startup sparkling beverage brand in Brazil takes a different approach that feels more in the category of citrus.
With strong yellow-green, seafoam, and deep greens as the color palette, this brand jumps off the shelves visually speaking. The packaging design introduces organic shames and multiple colors to create a sort of camouflage pattern. The effect is powerful.
Up & Gas’s core logo design is a melding of Art Nouveau organic structure and hand crafted imperfection. Having the words stacked makes for a strong composition that breaks the color patterning enough to create ease of reading and identification.
Although this imagery is all mockups, the strength of design is impossible to deny. Up & Gas has a beautiful look that will help get this brand started on the right foot!
![Up & Gas sparkling drinks beverage branding and packaging design by Nord Brands](https://bullhearted-media.s3.us-east-2.amazonaws.com/wp-content/uploads/2024/01/up-and-gas-beverage-branding-nordbrands-01-1024x768.jpg)
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![Up & Gas sparkling drinks beverage branding and packaging design by Nord Brands](https://bullhearted-media.s3.us-east-2.amazonaws.com/wp-content/uploads/2024/01/up-and-gas-beverage-branding-nordbrands-03-1024x729.jpg)
![Up & Gas sparkling drinks beverage branding and packaging design by Nord Brands](https://bullhearted-media.s3.us-east-2.amazonaws.com/wp-content/uploads/2024/01/up-and-gas-beverage-branding-nordbrands-04-1024x768.jpg)
![Up & Gas sparkling drinks beverage branding and packaging design by Nord Brands](https://bullhearted-media.s3.us-east-2.amazonaws.com/wp-content/uploads/2024/01/up-and-gas-beverage-branding-nordbrands-05-1024x622.png)
![Up & Gas sparkling drinks beverage branding and packaging design by Nord Brands](https://bullhearted-media.s3.us-east-2.amazonaws.com/wp-content/uploads/2024/01/up-and-gas-beverage-branding-nordbrands-06-1024x768.jpg)
![Up & Gas sparkling drinks beverage branding and packaging design by Nord Brands](https://bullhearted-media.s3.us-east-2.amazonaws.com/wp-content/uploads/2024/01/up-and-gas-beverage-branding-nordbrands-07-1024x767.jpg)
![Up & Gas sparkling drinks beverage branding and packaging design by Nord Brands](https://bullhearted-media.s3.us-east-2.amazonaws.com/wp-content/uploads/2024/01/up-and-gas-beverage-branding-nordbrands-09-1024x768.png)
![Up & Gas sparkling drinks beverage branding and packaging design by Nord Brands](https://bullhearted-media.s3.us-east-2.amazonaws.com/wp-content/uploads/2024/01/up-and-gas-beverage-branding-nordbrands-10-1024x768.jpg)
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