Momus Greek fast food restaurant branding

Agency/Designer

The Branding People

Category
Country

Mexico

Posted On

January 5, 2024

Momus is a Greek fast food restaurant in Mexico City, Mexico. Serving up classic street food like gyros and fries, the brand had to stand out from the long list of restaurants in the same category. The team at TBP created an identity that’s rooted in classic Greek-inspired elements with pops of modern.

Using blue and white for a Greek restaurant is pretty expected. However, the team at The Branding People make up for this with a brand identity that’s anything but expected. Fresh, fun illustrated doodles of the food, ingredients and a classic Grecian culminate to create a visual language that’s upbeat and fun. These are offset by a strong, bold typeface that’s impossible to miss.

The layouts meld the two otherwise conflicting styles wonderfully with an overprint style where big, bold, and modern typography sits overtop the illustration. The result is powerful.

Some notable elements that struck me as unique involve introducing acrylic material in key areas like the sandwich board sign and the table number signs. It’s a brilliant use of an otherwise “cheap” material.

Share this Review

Facebook
Twitter
LinkedIn
Pinterest
Email

Reviews you may like...

Title

Gallus Whisky branding & package design

Agency/Designer

Denomination

Category
Post Date
Title

Bushi Ramen restaurant branding

Agency/Designer

Estudio Nuar

Category
Post Date
Title

Fratelli Rosso wine branding & packaging

Agency/Designer

Puntuale

Category
Post Date

Search this site

Search
Mass Behaving: Unlock the Power of Branding with Archetypes - Book
Now Available Everywhere!

15% Off

Mass Behaving is now available everywhere books are sold. Get a discount to use on any purchase in the Bullhearted store just for signing up for our email list!