The brand identity design for Park Lane hotel in New York is another installment in the Art Nouveau resurgence the design industry has embraced as of late. Park Lane is a notable hotel that borders New York City’s Central Park. As an architectural icon with a rich history, the rebrand became a challenge to realizing the hotel’s foundational past. Therefore, Art Nouveau makes a lot of sense.
The team at Mother Design created a beautiful typographic approach to the brand identity that stands on its own as iconic and perfectly aligned with the brand’s tenets. This typeface is highly organic and flowing with an undeniable confident elegance baked into every stroke.
To support the typography, the shape of an archway creates a window-like portal to showcase artful patterns and imagery which aligns directly with the hotel’s actual views. Architectural features directly influenced the shape creating a visual correlation between brand and building.
Park Lane’s typography finds its way throughout the space serving as a beautiful metaphorical thread shoring up the brand experience as one worth remembering.
