SUPERFOOD has super awesome color combinations with bold, black typography creating a super rad look and feel. The protein bar brand has found a fun visual path that breaks through the vertical’s visual clichés. Etiquette, the design team behind the look, created a fun look that grabs attention immediately.
Each bar has a health benefit as the focus. The team uses typography to communicate that benefit front and center. Hunger Control has a rapidly rendered marker-like typeface where Slimming has a thin script that elegantly flows.
Putting the benefit as the largest piece of information is a fresh approach where flavor profiles are usually the norm. This approach puts the brand as a third tier element, which isn’t an issue considering the strength of the visual language for the suite of products.
