You’ve drank coffee. You’ve probably tried CBD. But have you tried them together? Probably not. That’s exactly what Lavender Coffee Boutique out of Denver, CO is bringing to market.
Atlas Branding collaborated with the company to imagine a premium coffee brand that introduces CBD coffee to the luxury market. And they have absolutely aced it.
The design team set out to convey the calming effects of CBD with a touch of femininity and artistic elevation. The goal was to create something their market would be proud to keep out on the kitchen counter. This was accomplished by employing design restraint and orchestrating organic letterforms with oil-painting landscapes.
The result is beauty. Beautiful typography. Beautifully calming color washes, and a well-concerted packaging experience that’s as equally eloquent as the drinking experience itself.
