Losdos Tacos restaurant branding by ADD Branding

Agency/Designer

ADD Branding

Category
Country

Brazil

Posted On

December 21, 2022

I spend a lot of time trying to avoid stereotypical clichés in design. The luchador imagery is one such cliché that seems to be a go-to for every designer touching a restaurant brand that serves Mexican-style food. However, the team at ADD Branding has done well to make their design approach something of note.

Losdos Tacos has a brand identity that’s vibrant and energetic while still being approachable. Something about it felt familiar, but in a good way and it took me longer than I care to admit to realize it was the colors. This taco brand’s colors are the same as another taco brand you may have heard of, Taco Bell. Once I realized, I had to chuckle, because the designers did a much better job at pushing the colors’ power than Taco Bell has.

From the colors comes beautiful typography that merges a free-flowing, compressed script with a chunky, compressed sans-serif. The sans-serif pulls influence from wood type poster prints adding a gritty vibe to the identity.

Extending that grittiness is the treatment of the photography. By employing an offset rosetta effect, the photography gets a lo-fi, throwback vibe to accentuate the already fun subject matter.

No stone has been unturned with this restaurant’s brand identity design. From apparel and merchandise to packaging and advertising, the design team has absolutely aced a complete look that demands attention.

Losdos Tacos restaurant branding and packaging design Losdos tacos taqueria restaurant branding, advertising and  packaging design Losdos tacos taqueria restaurant branding, advertising and  packaging design Losdos tacos taqueria restaurant branding, advertising and  packaging design Losdos tacos taqueria restaurant branding, advertising and  packaging design Losdos tacos taqueria restaurant branding, advertising and  packaging design Losdos tacos taqueria restaurant branding, advertising and  packaging design Losdos tacos taqueria restaurant branding, advertising and  packaging design Losdos tacos taqueria restaurant branding, advertising and  packaging design Losdos tacos taqueria restaurant branding, advertising and  packaging design Losdos tacos taqueria restaurant branding, advertising and  packaging design Losdos tacos taqueria restaurant branding, advertising and  packaging design Losdos tacos taqueria restaurant branding, advertising and  packaging design Losdos tacos taqueria restaurant branding, advertising and  packaging design Losdos tacos taqueria restaurant branding, advertising and  packaging design Losdos tacos taqueria restaurant branding, advertising and  packaging design Losdos tacos taqueria restaurant branding, advertising and  packaging design Losdos tacos taqueria restaurant branding, advertising and  packaging design Losdos tacos taqueria restaurant branding, advertising and  packaging design Losdos tacos taqueria restaurant branding, advertising and  packaging design Losdos tacos taqueria restaurant branding, advertising and  packaging design Losdos tacos taqueria restaurant branding, advertising and  packaging design Losdos tacos taqueria restaurant branding, advertising and  packaging design Losdos tacos taqueria restaurant branding, advertising and  packaging design Losdos tacos taqueria restaurant branding, advertising and  packaging design Losdos tacos taqueria restaurant branding, advertising and  packaging design Losdos tacos taqueria restaurant branding, advertising and  packaging design Losdos tacos taqueria restaurant branding, advertising and  packaging design Losdos tacos taqueria restaurant branding, advertising and  packaging design Losdos tacos taqueria restaurant branding, advertising and  packaging design Losdos tacos taqueria restaurant branding, advertising and  packaging design Losdos tacos taqueria restaurant branding, advertising and  packaging design Losdos tacos taqueria restaurant branding, advertising and  packaging design Losdos tacos taqueria restaurant branding, advertising and  packaging design

Share this Review

Facebook
Twitter
LinkedIn
Pinterest
Email

Reviews you may like...

Title

With Love Confectionary restaurant branding

Agency/Designer

Vitor Freitas

Category
Post Date
Title

Momus Greek fast food restaurant branding

Agency/Designer

The Branding People

Category
Post Date
Title

Loot coffee branding

Agency/Designer

Seachange Studio

Category
Post Date

Search this site

Search
Mass Behaving: Unlock the Power of Branding with Archetypes - Book
Now Available Everywhere!

15% Off

Mass Behaving is now available everywhere books are sold. Get a discount to use on any purchase in the Bullhearted store just for signing up for our email list!