Kingsland’s work for Jaywalk is a type forward expression of industrial strength design excellence. From the compressed grotesque style logotype through the supporting type across the label, glasswork, and stop sticker, the brand exudes a highly masculine and rough-and-tumble vibe.
What’s so notable about this work is how the brand’s identity is extended through the packaging itself in the form of custom glasswork. The multi-faceted bottle shape only reinforces the brand’s uniqueness and sharp edged industrialism.
The stepped typography creates a visual metaphor for jaywalking which is a fantastic side note that rounds out this brilliant packaging work.
