Becca Pizza Bar restaurant branding

Blackletter typography has a storied past. Some have aligned with a 1940’s Germany and the following darkest years of modern history. However, there is something intriguing about the typographic style that’s undeniable. For FatFaceStudio’s work for Becca Pizza Bar, black letter type is embraced fully. Not as an homage to its Bavarian roots, but, instead, […]

Hellbranch Cider Co beverage branding

Having designed a couple of cideries myself, I’ve been steeped in the competitive landscape of that genre of alcoholic beverages. When one thinks of cider they immediately jump to apples and apple related mnemonic devices. It only makes sense but as a result, the cider market is overrun with the visual clichés.  Yet, it’s difficult […]

Balagan Budapest restaurant branding

Bold, refined beauty merges with handcraft imperfection in this restaurant brand identity created by the team at Peltan-Brosz Studio in Hungary. A brutalist type solution establishes the Balagan brand as one with might and fervor. With this as the figurehead, the rest of the brand gets softer and more approach with each layer. From typographic […]

Cascave Gin beverage branding & package design

Inspired by the natural landscape and formations in Wales, the design team at Kutchibok bring to life this new gin brand. Cascave is a vision of a mother and her two daughters who sought to create a brand that tells the unique story of Welsh water. The brand mixed naturalist elements with a touch of contemporary […]

Garces Super Sonic Club branding

First, and absolutely foremost, the photography and staging for this project is out of this world. I can’t get enough of it. It fully captures the vibe of the brand in all its glory. Now, to talk about the brand!  Garces is a club in Mexico seeking to evoke a sense of the past where […]

Momus Greek fast food restaurant branding

Momus is a Greek fast food restaurant in Mexico City, Mexico. Serving up classic street food like gyros and fries, the brand had to stand out from the long list of restaurants in the same category. The team at TBP created an identity that’s rooted in classic Greek-inspired elements with pops of modern. Using blue […]

Pretty Patty burger restaurant branding

Another installment the stickily design trend, Pretty Patty exudes campy, and vintage kitsch in all the right ways. The brand employs vintage style illustrations of food which is also a hot trend at the moment. In this case, it makes sense and is quite fun. Admittedly, I’m always shocked by the use of pure blue […]

Mammamia Caffé restaurant branding

Starting off 2024 with a good one. The restaurant brand identity design for Mammamia Caffé is an exercise in simplicity and restraint. The core logo is built from a san-serif type that’s not too thick nor too thin. It’s disrupted by an italic, semi-serif letterform that creates a bit of flavor in an otherwise highly […]

Pura Madre Pizza restaurant branding

The pizza game comes with its own suite of clichés in design. Amanda Vallejos design work for Pura Madre Pizzas in Paraguay shakes all of them off. The brand is a culmination of organic, friendly illustrations using simple lines, and strong typography with copious amounts of pink. Yes, pink! Starting with the brand’s mark, a […]

The Innocent

From the forthcoming book, Mass Behaving: Unlocking the Secrets of Shifting Behaviors with Archetypes. Learn more here.  Finding paradise and/or a sense of fulfillment can also come from within oneself. Accepting who you are and becoming not only comfortable, but happy about it is an amazing feeling. Brand’s who align with this ideal find a pathway provided […]