Sealing Success: The Vital Role of Contracts in Graphic Design and Agency Processes
When I first started my former agency, I was adverse to contracts. I thought they symbolized distrust and a poor way to start a relationship. I was 100% wrong in that thinking. Since then, I’m constantly reminded of how important contracts are for ESTABLISHING TRUST right out of the gate. Contracts play a crucial role […]
What’s the Secret to Studio/Agency Success?
Creative agency and studio owners seem to always be looking for the path to success. Whether success is measured in revenue, profitability, scale, or a combination of all three, the secrets to realizing success actually aren’t found in a newfangled idea, software, or expert opinion. They have been, and remain, the four P’s: People, Processes, […]
The Brilliance of Apple’s Innovation Strategy
A lot of tech-heads love to poke at Apple as not being innovative. They point to the technology as having already existed long before Apple’s repackaging of it, claiming that it’s essentially a dumbed down version of better options. And there is merit to the argument. Apple certainly didn’t invite the laptop computer, nor did […]
How strict should you be with your niche?
There are tons of articles and arguments for finding a niche and sticking to it. A lot of them take a purist and idealist approach to the strategy which is always easy when producing content. However, it leaves a lot of creative leaders wondering, “So do I turn away paying business because it doesn’t fit […]
Stop spilling your Cheerios all over the floor!
Yeah, I know, the headline is an interesting one. How did that come to be? I was on the phone consulting with a friend of mine who’s leading a tech startup. It’s pre-funding so very agile and chaotic as they try to zero in on the offering. As with most enterprises, the sky seems to […]
The Innocent
From the forthcoming book, Mass Behaving: Unlocking the Secrets of Shifting Behaviors with Archetypes. Learn more here. Finding paradise and/or a sense of fulfillment can also come from within oneself. Accepting who you are and becoming not only comfortable, but happy about it is an amazing feeling. Brand’s who align with this ideal find a pathway provided […]
The Creator
From the forthcoming book, Mass Behaving: Unlocking the Secrets of Shifting Behaviors with Archetypes. Learn more here. The third archetype within the quadrant of stability and control is The Creator. Everyone loves to think their brand is a creator brand. It only makes sense since most companies actually create things. However, Creator brands aren’t automatically the archetypal […]
The Citizen
From the forthcoming book, Mass Behaving: Unlocking the Secrets of Shifting Behaviors with Archetypes. Learn more here. The third archetype within the Belonging quadrant comes with a sense of “we’re all in this together.” The Citizen, oftentimes called The Everyman or The Everyperson, celebrates the differences and idiosyncrasies of everyone. The come-as-you-are attitude makes it a warm, […]
The Magician
From the forthcoming book, Mass Behaving: Unlocking the Secrets of Shifting Behaviors with Archetypes. Learn more here. The third archetype within the Change quadrant brings a sense of mystery and alchemy to the mix. The Magician is a force that uses metamorphosis to usher in the new and change perceptions. Brands that leverage The Magician are enigmatic […]
The Sage
From the forthcoming book, Mass Behaving: Unlocking the Secrets of Shifting Behaviors with Archetypes. Learn more here. The Sage represents a belief that knowledge will help one find paradise and fulfillment. Wisdom and knowledge fuel growth and a sense of accomplishment in the mind of Sage brands. Therefore, they deliver the means to build one’s wisdom through […]
