Reclusa Parda restaurant branding

Agency/Designer

Mariella Mezquita Estudio

Category
Country

Mexico

Posted On

December 18, 2023

First, and possibly most important, I am simultaneously frightened and enamored with spiders. Maybe that’s why this restaurant brand identity is so striking to me. Located in Mexico City, Reclusa Parda is a restaurant and bar where Mexican food, Mezcal and the art scene converge.

The brand name, Reclusa Parda, translates to Brown Recluse, the notoriously deadly spider. And this serves as the muse for the brand’s core, a woman riding a spider. 

Supporting this brand mark is a high contrast color palette with blood red as the disrupting pop. Across the entire suite of touchpoint, including the lighting inside of the location, red adds a tinge of seductive allure.

Reclusa Parda’s exterior is nondescript with reserved design aesthetics and minimal signage. It’s elegant in its restraint. However, inside, the brand opens up with mysterious attraction. From the menu systems to the uniforming, the brand creates unexpected moments of surprise that drive the brand’s identity further into the memory core.

Share this Review

Facebook
Twitter
LinkedIn
Pinterest
Email

Reviews you may like...

Title

Woven by Adam Smith restaurant branding

Agency/Designer

Magpie Studio

Category
Post Date
Title

Hellbranch Cider Co beverage branding

Agency/Designer

Slagle Design

Category
Post Date
Title

Cascave Gin beverage branding & package design

Agency/Designer

Kutchibok, LTD

Category
Post Date

Search this site

Search
Mass Behaving: Unlock the Power of Branding with Archetypes - Book
Now Available Everywhere!

15% Off

Mass Behaving is now available everywhere books are sold. Get a discount to use on any purchase in the Bullhearted store just for signing up for our email list!