Bene bene! That’s exactly what this brand identity is. Using one bold color and a curiosity-sparking type treatment, designer Tomasz Sztachanski establishes Molto as a modern brand with authentic roots.
The typography may seem simple at first glance, but when one looks a little longer they quickly spot something is off. The O letterforms aren’t perfect. They’re organic and natural in shape. Just like a pizza. From this foundation the brand makes a bold statement that’s bright and unforgettable.
Fleshing out the brand’s visual tone of voice, typography and simple shapes play a big role. The logo finds a seal variation that uses the shape of the Napolitano style pizza oven as a graphic device. And extended modern typography creates a strong foundational element to the main typography.
The color orange is the singular color for the brand creating a warmth that’s hard to miss.
