Dig In Dublin restaurant branding

Agency/Designer

Korak Studio

Category
Country

United Kingdom

Posted On

January 29, 2024

Located in Dublin, Dig In is a multi-use facility that merges art, food, and entertainment. Known for one of Ireland’s most impressive art collections, Dig In houses rare works by Banksy, Conor Harrington, Obey, Maser, Chloe Early, JR, and more. It’s these street artists’ works that drive inspiration for the restaurant’s brand identity.

Taking the rebelliousness of the artists, the team at Korak breaks the clean modern typography in ways that are subtle but powerful. Mixing in a graffiti-like edge in the form of a scrawl, and some rapidly drawn doodles, the identity creates a collision of craft and attitude that fully represents the mind of an artist.

Layouts don’t adhere to a grid, but to keep the strength of baselines in tact. This creates a simultaneous chaotic and precise visual identity. The layouts for the posters, specifically, showcase this breaking of the grid and its powerful effect.

The logo itself is a simple scrawling script type treatment that’s reminiscent of an artist’s signature. It’s the only instance of that style of typography helping it to pop as a perfect signoff on marketing and advertising pieces, while communicating the brand’s vibe when experienced in the signage.

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