Whimsical, bright, and playful are the traits I’d use to describe Studio Hervik’s work for Brew, an organic coffee brand located in Greece.
Led by bright yellow with strong, soft navy blue, the brand’s palette feels like a bright Grecian day. The unique approach to illustrations with thick, solid lines and hard corners feels upbeat and uniquely Greek.
The brand’s identity is a simple word: Brew. It receives an equally simple treatment, but with a wink of whimsy involved. The custom typography seems to dance a bit and feels cartoonish without losing its legitimacy.
This super fun brand breaks out of the mold of minimalist, Nordic design aesthetics that seem to dominate the coffee vertical.
