Studio South’s brand identity redesign for 10 year old cookie and milkshake restaurant is absolutely eye catching. From the soft yellow primary color through the highly iconic moustache brand mark, the new look and feel establishes an attention grabbing brand.
Moustache’s thick typography complements the mark nicely with similar weight in execution. It stands out as a prominent element in applications like the embroidery on aprons, and on the sides of the boxes.
In many places the moustache mark is all that’s needed and it does its job well. It anchors the brand identity in a sense of whimsy and wonder. That vibe continues into the interior design of the storefront and throughout the social lifestyle imagery the studio art directed.
Collectively, this is a wonderful brand that carries its personality across every touchpoint.
