Diving into this beautiful, sun-soaked brand is so much fun. While it becomes clear that the applications across touchpoints is relatively flat with either the logo or type pattern being the design element, the sheer volume of touchpoints makes it a great project to review.
Marasol’s brand is spearheaded by a sun-meets-compass mark that’s built from the “O” letterform in the brand type. That typography is clean, thin, and airy with soft curves creating a relaxing feel. Combined with a soft, sandy color palette, the brand evokes the right vibes for a luxury resort.
This brand finds itself across numerous touchpoints creating a fully thought out and executed experience. However, as mentioned, it does become a bit bland since the brand is applied very similarly from touchpoint to touchpoint.
