Arc is reimagining the countryside get away in the United Kingdom with unique experiences up to 30 people. Each house is furnished with all the comforts of home to ensure you stay is completely unforgettable. And the identity follows suit.
Regular Practice’s brand identity for Arc pulls influence from the houses themselves. They distill the house into unique, simple shapes with solid color to create an extendable visual language that’s unique, yet married.
The facade of each home is adorned by the unique shapes in limestone tile format. And from that moment the Arc experience unfolds. The identity never gets in the way of the stay. It’s subtle and reserved coexisting with the building, but never intruding.
