Are restaurant websites obsolete?
Published on Nation’s Restaurant News – 08/22/23 Ten years ago, the president of a global restaurant brand dropped a bold statement on me: “Restaurant websites will be obsolete soon.” At the time, I confidently argued that he was incorrect in his assessment and supplied strong counterpoints. While I stand by those points to this day, […]
I asked ChatGPT to write an ad for a pizza restaurant and here’s what I learned
Unless you’re living under a rock, you’ve heard the buzz about the AI-driven app, ChatGPT. But for those rock dwellers, here is a quick primer. ChatGPT is an artificial intelligence chatbot that answers questions and delivers on demands with incredibly accurate and believable text. It’s gained a mix of fame and notoriety because of its […]
Rabbit Hole Distilling Branding & Packaging Design
Collage work can come in all shapes and sizes from pooling together a visual narrative using metaphors to expressing emotions. It’s quite challenging to create uniformity across collage work without anchoring oneself to a particular set of principles and parameters, however. Maybe it’s a color palette or approach to color intensity. Or it could be […]
The case against “pivoting” and why there is a better way ahead
2021’s word of the year could very well be “pivot,” and with good reason. If companies, and people, didn’t pivot in their professional and personal lives, they had a catastrophic struggle at hand. While pivoting was lauded as the savior for many brands, especially in the restaurant industry, there are times when pivoting becomes a […]
Elm & Good restaurant branding
I’m usually a bigger fan of letting typography breathe when it comes to kerning, but in this restaurant brand identity, I have to say the coziness of each letterform is what really stole my attention. Elm & Good is an upscale American tavern experience located in the historic Pittman Hotel in Dallas, Texas. As a […]
Palm House restaurant branding
Palm House is a restaurant in the Cow Hill district of San Francisco. It’s nestled under the oldest palm tree in the city which serves as the muse for the name. Having existed since 2014, the restaurant was in need of a visual shift that connected better with the shifting patrons in the neighborhood. The […]
5 1/2 trends to watch in 2023
Oh hey look, another “2023 Trends” article. I’m sure your feeds are full of them, but let me tell you why this one matters. It’s not focused on a service that I happen to provide like so many other trend reports do. Instead, these trends are 100% derivative of patterns I’ve been seeing pop up […]
Lavender coffee branding & packaging
You’ve drank coffee. You’ve probably tried CBD. But have you tried them together? Probably not. That’s exactly what Lavender Coffee Boutique out of Denver, CO is bringing to market. Atlas Branding collaborated with the company to imagine a premium coffee brand that introduces CBD coffee to the luxury market. And they have absolutely aced it. […]
Losdos Tacos restaurant branding by ADD Branding
I spend a lot of time trying to avoid stereotypical clichés in design. The luchador imagery is one such cliché that seems to be a go-to for every designer touching a restaurant brand that serves Mexican-style food. However, the team at ADD Branding has done well to make their design approach something of note. Losdos […]
Bagel & Fox Cafe Branding by Ceren Burcu Turkan
n n n n n n n Led with a beautifully classic orange-red icon depicting a fox drinking a coffee, the brand identity for Bagel & Fox Café is striking from the onset. Café brands tend to be an open canvas for wildly imaginative design systems. For Bagel & Fox, the design approach is one […]
