Cofeaks coffee branding & packaging
Based in Portland, Oregon, however I couldn’t find any record of it in searches. Therefore, I’ll trudge ahead without the in situ context. Designer Zhangtao approaches the coffee brand with a bold, curvy typographic solution. The letterforms seem to flow into one another without impeding readability while parts of the letterforms are intelligently reapplied to […]
The Hero
From the forthcoming book, Mass Behaving: Unlocking the Secrets of Shifting Behaviors with Archetypes. Learn more here. The Hero archetype is perhaps one of the most well-known or familiar archetypes. As a part of the “Change the World” quadrant in the family of archetypes, the Hero seeks to make an impact for the greater good. We’ve come […]
Mantiqueira Brasil food branding
As a well established leader in agriculture and produce, the Mantiqueira brand was i need of a refresh inside and out. The company developed a better organization for its portfolio of products and offerings, and also developed a strong commitment to animal welfare. However, their brand didn’t communicate those shifts. So, they tapped the team […]
WM Hotel branding
There is a calm refinement in the respect of organic forms. There is a beauty. The team at Toby Ng Design captures it wonderfully in their branding and environmental design solution for the WM Hotel located in the quaint sanctuary of Sai Kung. WM’s brand is fully inspired by organic forms like waves and mountains. From […]
Shake Shack restaurant branding
Shake Shack has rapidly risen to stardom inside and outside of the restaurant industry. Considered an enigma by many, the burger chain is a case study in strong design and dedication to simple elegance. Things often shunned by fast food restaurant concepts. But is the brand identity the sole driver of its success, or is there […]
What are archetypes? A primer on shifting consumer behaviors
The following is an excerpt from the forthcoming book, Mass Behaving: Unlocking the Secrets of Shifting Consumer Behaviors with Archetypes. Archetypes are the hidden treasures of our collective psyche – the ancient scripts etched within our souls that whisper universal truths, shaping our thoughts, actions, and the narratives of human existence and the human condition. Picture […]
New site and shop have arrived: a manifesto of sorts
It’s been some time coming, but we’ve finally revamped this website of ours. After the sale of Vigor, I was trying to find a path ahead for this brand. It started as a quippy saying inside of the agency when I owned it. “We’re not bullheaded, we’re bullhearted.” It grew from there into the basis […]
Souvlaki Taverna Grill restaurant branding
High contrast design never looked so good as it does for the brand identity work for Souvlaki Greek Taverna & Grill. The designer has a knack for extracting intrigue from what would otherwise be a basic layout in black and white. Souvlaki’s brand identity brings a variable typography approach to static, printed materials. It seems […]
Edit Beer Co branding & packaging
Edit is a pretty forgettable name for a beer company. Especially in a world abundant with hop and barley puns. However, the team at Atlas Branding bring amazing energy and life to the brand making Edit a seemingly perfect vessel for meaning. The identity is spearheaded by a gorgeous, free-flowing typographic treament for the word […]
Vietnam Hi restaurant photography
Shooting food and experience are usually kept separate, but in this portfolio for Vietnam Hi, a restaurant in Ukraine, the creative team found a way to capture both in full glory. The high contrast imagery finds a way to make both the food and set pop without shadows so deep or highlights so bright as […]
