What are archetypes? A primer on shifting consumer behaviors
The following is an excerpt from the forthcoming book, Mass Behaving: Unlocking the Secrets of Shifting Consumer Behaviors with Archetypes. Archetypes are the hidden treasures of our collective psyche – the ancient scripts etched within our souls that whisper universal truths, shaping our thoughts, actions, and the narratives of human existence and the human condition. Picture […]
New site and shop have arrived: a manifesto of sorts
It’s been some time coming, but we’ve finally revamped this website of ours. After the sale of Vigor, I was trying to find a path ahead for this brand. It started as a quippy saying inside of the agency when I owned it. “We’re not bullheaded, we’re bullhearted.” It grew from there into the basis […]
Are restaurant websites obsolete?
Published on Nation’s Restaurant News – 08/22/23 Ten years ago, the president of a global restaurant brand dropped a bold statement on me: “Restaurant websites will be obsolete soon.” At the time, I confidently argued that he was incorrect in his assessment and supplied strong counterpoints. While I stand by those points to this day, […]
I asked ChatGPT to write an ad for a pizza restaurant and here’s what I learned
Unless you’re living under a rock, you’ve heard the buzz about the AI-driven app, ChatGPT. But for those rock dwellers, here is a quick primer. ChatGPT is an artificial intelligence chatbot that answers questions and delivers on demands with incredibly accurate and believable text. It’s gained a mix of fame and notoriety because of its […]
The case against “pivoting” and why there is a better way ahead
2021’s word of the year could very well be “pivot,” and with good reason. If companies, and people, didn’t pivot in their professional and personal lives, they had a catastrophic struggle at hand. While pivoting was lauded as the savior for many brands, especially in the restaurant industry, there are times when pivoting becomes a […]
5 1/2 trends to watch in 2023
Oh hey look, another “2023 Trends” article. I’m sure your feeds are full of them, but let me tell you why this one matters. It’s not focused on a service that I happen to provide like so many other trend reports do. Instead, these trends are 100% derivative of patterns I’ve been seeing pop up […]
Valuable leadership lessons from World Cup 2023
America has been slow to gather the fanatic exuberance for football, aka soccer, found throughout the rest of the world. For a long time I, personally, couldn’t understand why that was. The game is the beauty of complex strategy played out in wonderful splendor. Who wouldn’t love this? 2022’s World Cup matches served as a […]
Cleaning up the murkiness surrounding Brand Purpose
Brand Purpose quickly established itself as the buzzword du jour in the 2010s with renowned, respected consultancies like Brighthouse, a BCG Company, and iconic thinkers like Simon Sinek dominating the thinking, and many others adopting and adapting it. The word has become ubiquitous among forward-thinking leaders who seek to scale brands with the stickiness to […]
The top 4 best project management software for small agencies and studios in 2022
In the 20 years I spent starting, growing, and running Vigor, one thing that seemed to be a constant nagging issue was how we managed projects. During that sprint of time, I was able to work alongside other advertising agencies, design studios, and marketing consultancies. One thing that run true across the board was project […]
Why remote work could favor companies more than leaders may realize
Summary: Many leaders have been reticent to a permanent shift where their teams work opting for varying levels of pressure in returning to office settings. Reasons for the resistance are logical but there are benefits to a shift to a nonstandard option that create opportunities for leaders and the companies they lead. Upsides to remote work […]
