The case against “pivoting” and why there is a better way ahead
![The case against brand pivots and pivoting as a strategy](https://bullhearted.co/wp-content/uploads/2023/02/2302-FI-Pivot-1024x576.jpg)
2021’s word of the year could very well be “pivot,” and with good reason. If companies, and people, didn’t pivot in their professional and personal lives, they had a catastrophic struggle at hand. While pivoting was lauded as the savior for many brands, especially in the restaurant industry, there are times when pivoting becomes a […]
Cleaning up the murkiness surrounding Brand Purpose
![Cleaning up the murkiness around brand strategy Purpose](https://bullhearted.co/wp-content/uploads/2024/01/2211_FI_PurposeMurkiness_520x500.jpg)
Brand Purpose quickly established itself as the buzzword du jour in the 2010s with renowned, respected consultancies like Brighthouse, a BCG Company, and iconic thinkers like Simon Sinek dominating the thinking, and many others adopting and adapting it. The word has become ubiquitous among forward-thinking leaders who seek to scale brands with the stickiness to […]