There’s a Difference Between a Creative Brief and a Brand Strategy, and You Should Know It
Maybe overly affected by influencers on social. I mean, who isn’t at this point. After all, they’re job is to attempt to influence. For me, there are a number of cringey posts out there that I come across often enough to warrant this article. One such cringe post is the proclamation of having created a […]
Sealing Success: The Vital Role of Contracts in Graphic Design and Agency Processes
When I first started my former agency, I was adverse to contracts. I thought they symbolized distrust and a poor way to start a relationship. I was 100% wrong in that thinking. Since then, I’m constantly reminded of how important contracts are for ESTABLISHING TRUST right out of the gate. Contracts play a crucial role […]
Valuable leadership lessons from World Cup 2023
America has been slow to gather the fanatic exuberance for football, aka soccer, found throughout the rest of the world. For a long time I, personally, couldn’t understand why that was. The game is the beauty of complex strategy played out in wonderful splendor. Who wouldn’t love this? 2022’s World Cup matches served as a […]
The top 4 best project management software for small agencies and studios in 2022
In the 20 years I spent starting, growing, and running Vigor, one thing that seemed to be a constant nagging issue was how we managed projects. During that sprint of time, I was able to work alongside other advertising agencies, design studios, and marketing consultancies. One thing that run true across the board was project […]
Why remote work could favor companies more than leaders may realize
Summary: Many leaders have been reticent to a permanent shift where their teams work opting for varying levels of pressure in returning to office settings. Reasons for the resistance are logical but there are benefits to a shift to a nonstandard option that create opportunities for leaders and the companies they lead. Upsides to remote work […]
