Valuable leadership lessons from World Cup 2023
America has been slow to gather the fanatic exuberance for football, aka soccer, found throughout the rest of the world. For a long time I, personally, couldn’t understand why that was. The game is the beauty of complex strategy played out in wonderful splendor. Who wouldn’t love this? 2022’s World Cup matches served as a […]
Cleaning up the murkiness surrounding Brand Purpose
Brand Purpose quickly established itself as the buzzword du jour in the 2010s with renowned, respected consultancies like Brighthouse, a BCG Company, and iconic thinkers like Simon Sinek dominating the thinking, and many others adopting and adapting it. The word has become ubiquitous among forward-thinking leaders who seek to scale brands with the stickiness to […]
Tooth & Nail Squad Series Wine packaging design by Studio Ethur Ethur
n n n n n n n Studio Ethur Ethur drops another suite of wine packaging designs for the Tooth & Nail brand’s latest series: Squad Series. This series departs from the standard look and feel of most wine labels with a highly illustrative approach that feels fresh and urban. What makes the look even […]
The top 4 best project management software for small agencies and studios in 2022
In the 20 years I spent starting, growing, and running Vigor, one thing that seemed to be a constant nagging issue was how we managed projects. During that sprint of time, I was able to work alongside other advertising agencies, design studios, and marketing consultancies. One thing that run true across the board was project […]
Why remote work could favor companies more than leaders may realize
Summary: Many leaders have been reticent to a permanent shift where their teams work opting for varying levels of pressure in returning to office settings. Reasons for the resistance are logical but there are benefits to a shift to a nonstandard option that create opportunities for leaders and the companies they lead. Upsides to remote work […]
Representivo Tequila Branding & Packaging by Henriquez Lara Estudio
n n n n n n n A lot of tequila brands take advantage of the vast opportunities Mexican culture provides for inspiration. While the brand identity and packaging for Representivo don’t stray from that path, the design has found a way to unify the rustic and the festive. Henriquez Lara Estudio approaches the Representivo […]
Reflecting back on writing The Bullhearted Brand
It’s been a year since I published The Bullhearted Brand: Building Bullish Restaurant Brands That Charge Ahead of the Herd. As I reflect on that journey, I go through a series of good and bad emotions. Choosing to write a book is only one part of a more significant endeavor. An endeavor riddled with self-doubt, […]
Huli Sue’s BBQ & Grill branding by Atlas
n n n n n n n Huli Sue’s sought to bring the aloha lifestyle to the mountains of Asheville, North Carolina. And, in my opinion, they’ve succeeded with this brand identity designed by Atlas Branding. Oftentimes, Hawaiian-inspired design rapidly dives into gaudy cliche’s of what folks think the island’s are all about, but the […]
Loant Coffee branding by Eduardo Dias
n n n n n n n Created by good-humored, happy friends, Loant is a small coffee brand dedicated to the beloved coffee culture. The brand is striking in its use of royal blue and deep blacks. Usually, these colors don’t work very well together at all, but designer Eduardo Dias seems to have aced […]
