The Explorer
From the forthcoming book, Mass Behaving: Unlocking the Secrets of Shifting Behaviors with Archetypes. Learn more here. The Explorer represents a desire to find one’s own idea of paradise through exploration and travels. Brands that adopt this amazing archetype equip people with the means to find fulfillment out in the greater world. Dive in to learn more. […]
Heinz Packaging Design
If you haven’t encountered Jones Knowles Ritchie’s work, it’s because you simply didn’t know they did it. JKR have been creating amazing rebranding efforts for some of the most well known brands today. Dunkin Donuts, Burger King, Budweiser, and M&M’s are a just a few. Each one as good as, or better than, the last. […]
Woven by Adam Smith restaurant branding
Magpie Studio’s design work for Adam Smith’s Woven simply knocked me off my feet. Metaphorically speaking of course. From the wonderfully curated paper and materials to the craftsmanship of the menus, signage, and menu inserts, this brand should have every designer drooling. Starting with a brilliant typographic design solution to the logo, the Woven brand […]
Loot coffee branding
I’m always on the hunt for design and branding work that evokes a smirk. A little smile because it’s just simply clever. And that’s what I found with the identity design for Loot, a coffee brand based in Australia. Western-style typography can be hokey and campy. While sometimes that’s exactly the intended result, many times […]
Poltergeist Gin beverage branding
Well, it’s spooky season so why not jump into some work that’s inspired by the supernatural? Such is the case with Parallax’s work for Poltergeist Gin. Hailing from Tasmania, an island off the Southern coast of Australia, Callington Mill Distillery brings to market an interesting and timeless family of gins. From trusty standard style gin […]
Holiday Bar restaurant branding
It’s sometimes difficult to get past the photography of a project, good or bad, to dig into the mechanics of the actual design. Agencies and studios have gotten so good at staging their work in fantastic compositions to tell a deeper story about the project, or unify it within their book of work. However, this […]
The Jester
From the forthcoming book, Mass Behaving: Unlocking the Secrets of Shifting Behaviors with Archetypes. Learn more here. The Jester archetype is one found quite frequently in the advertising and marketing space. It seems agencies and marketers can’t resist humor, and for good reason: Humor is fun! And so is this archetype which seeks to foster belonging through […]
Barbarella restaurant branding
Barbarella is an italian restaurant in Calgary pulling influence from the coasts of Amalfi Italy. Fusing this with the rich catches from the Pacific Northwest, the client sought to create a sense of a place within the restaurant’s experience. Glasfurd & Walker ran with the challenge developing a gorgeous typographic solution that pulls influence from […]
Favo burgers restaurant branding
Limited color palettes do anything but limit the design potential, but only the highly skilled can truly unlock their power. Such is the case for Puro Diseño’s design solution for the Favo Burgers brand. The brand leverages a refreshing and warm orange color with a slightly off-white counter. Together they push forward the brand from […]
Sweetgreen & Renee Rapp restaurant advertising
When this work dropped last week, so did my jaw. It’s an amazingly fresh take on a sponsorship/limited time offer campaign. And, well, I expect no less from sweetgreen who seem to challenge convention at every turn. The brand teamed up with recording artist Renee Rapp to launch her namesake bowl as a limited time […]
