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Principal, Joseph Szala, lends his expertise to two articles about restaurant branding and naming. The first article discusses the nuances of restaurant naming and how
I had the honor of speaking to a fantastic group of food service and equipment professionals this September in Chicago, Illinois. The focus of my
Branding is one of the most misconceived labels in business today. There are thousands of books on the topic, and ten times as many ideas
There is a burning need in restaurant marketing. I hear about it daily. If I distill it down to one word, it’d be “results.” It
Originally published by QSR Magazine For many of us, the food court was the first place to go in a mall. Right in the middle
You’re reaching the launching point of a new brand and you’re anxiously waiting to unfurl the new look and brand to the world. You’re certain
Originally published in Restaurant Design & Development magazine We’re all familiar with restaurant interiors. We’re all also familiar with restaurant brands. But over the years,
Originally published on Medium and Grits X Grids Remember waking up on a Saturday morning at 10:15am feeling that pang of urgency and hunger mangled
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