The Bullhearted Brand: Building Bullish Restaurant Brands That Charge Ahead of the Herd

Joseph’s third book tackles the comprehensive endeavors of building a restaurant brand from theory to strategy and through growth. Using metaphors from multi-cultural stories and adages involving bulls as the main character, Joseph unfurls tried and true knowledge on how to successfully craft winning restaurant brands.



In The Bullhearted Brand, author Joseph Szala culminates multiple decades of experience and expertise into an easy-to-follow, profoundly insightful guide on creating restaurant brands that stick. By leveraging multi-cultural adages, parables and real life stories involving bulls as a metaphor, Szala outlines a step-by-step approach to creating successful foundations in brand strategy. Whether it’s a startup fast casual with hearts set on rapid mult-unit growth, or brands with decades of existence looking to reclaim relevance once more, the theories and strategies in The Bullhearted Brand will help every leader grab the bull by the horns to charge ahead of the herd.

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Hardback, ePub/eBook, Audiobook

We’ve launched a Kickstarter campaign to raise funds to publish The Bullhearted Brand in print, digital and audiobook formats. Help fuel the publication today!