Stop Blasting My Mama: Make Email Marketing Succeed for Your Restaurant [eBook]

The customer is not an idiot. She’s your wife. She’s also your mother and mine. So when we talk about email marketing why do we constantly talk about “blasting” them? “Stop Blasting My Mama” seeks to stop this terminology dead in its tracks by replacing it with an understanding of the power of email marketing, how it works, and how to create successful strategies for your restaurant. It’s time to make email marketing succeed for your restaurant.



In Stop Blasting My Mama, Joseph covers the basics of strategy and the mechanics of actually setting up and launching successful, ongoing email marketing initiatives that get results. From evaluating Email Service Providers (ESPs) to setting up automated campaigns and everything in between, Stop Blasting My Mama flips the script on what email marketing can be for restaurant brands big and small.

Published in 2015, Stop Blasting My Mama is a concentrated text with 128 pages and full-color images and diagrams. Note: This is the ePub version only.

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