Many leaders see the marketing and operations departments as separate at best and competing at worst. In my experience, when all departments fire on the same cylinders, the best results happen. Teams shouldn’t be working against each other, but oftentimes that’s the case. Fingers get pointed when the chips are down, and accolades hoarded with things are great.
With a sound brand strategy, and the full team completed on board, brands can work in lockstep to grow strong together.